““Brand New Brand You” is a well-written book, an important contribution to that endless, necessary human endeavour – self-analysis to be better, to be admired and to persuade others to our cause.”
In Brand New Brand You, How to build and maintain reputation and relevance for ‘brand you’ Garry Browne shares over 40 years of experience in the FMCG and not-for-profit sectors to help people understand why they need to take a proactive approach to their own personal brand.
Among other benefits, understanding the dynamics of building and maintaining a strong, positive personal brand can build self-esteem in those who don’t have it and amplify it for those who do.
Everyone has a personal brand, your reputation, how others see you. What and how we wish to be seen and positioned is a creation of our own doing. It is built up over a lifetime and can take just a moment or two to lose.
Brand New Brand You goes beyond your reputation. It also explores the critical aspect of relevance. Some people are recognised but have no relevance, others have a reputation and are not relevant. Just where are you, right now?
Just like your reputation, your relevance requires active management.
So how do you remain relevant throughout your life and develop strong values and a respected reputation? And why should you care?
Brand New Brand You explores these and other questions around personal branding and the intersection between reputation, recognition, relevance and impact.
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“The greatest gift that I can say is I want to give “Brand New Brand You” to my three daughters who are still early in life in their 20’s - so they can help plot their brand forward.”